Agotado
Parámetros
- 475 páginas
- 17 horas de lectura
Más información sobre el libro
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Idioma
Compra de libros
Web Analytics 2.0, Avinash Kaushik
- Idioma
- Publicado en
- 2010
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- Título
- Web Analytics 2.0
- Idioma
- Inglés
- Autores
- Avinash Kaushik
- Editorial
- Wiley
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 475
- ISBN10
- 0470529393
- ISBN13
- 9780470529393
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Ordenadores & Internet, Tecnología, Marketing & Ventas, Internet, Estadística, Desarrollo web, Análisis de datos, Redes Sociales, Google, Yahoo!
- Título original
- Web Analytics 2.0. The Art of Online Accountability & Science of Customer Centricity
- Calificación
- 4,15 de 5
- Descripción
- Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!