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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Pricing, Kent B. Monroe
- Idioma
- Publicado en
- 2003
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- (Tapa dura)
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- Título
- Pricing
- Subtítulo
- Making Profitable Decisions
- Idioma
- Inglés
- Autores
- Kent B. Monroe
- Editorial
- McGraw-Hill Higher Education
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 688
- ISBN10
- 0072528818
- ISBN13
- 9780072528817
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,1 de 5
- Descripción
- Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.