High intensity marketing

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Markets are evolving rapidly, with industry boundaries blurring and customers becoming more sophisticated and demanding. This book addresses the resulting challenges by offering CEOs and senior executives relevant frameworks and strategic perspectives on marketing. It serves as a complement to MBA marketing courses, providing the latest insights in strategic marketing thinking. Rather than presenting superficial tricks, it equips readers with essential knowledge to apply advanced marketing techniques, such as strategic positioning, brand management, pricing strategies, marketing mix planning, and promoting customer adoption. The book also tackles the difficulties of launching innovative products and technologies, helping executives navigate uncertainties and understand consumer behavior and adoption patterns critical for commercial success. It acts as a shortcut to marketing mastery for those aiming for rapid advancement. Additionally, it benefits executives across various organizational functions, including engineering, finance, product development, and sales, by fostering a common marketing language and understanding. This greatly enhances the marketing strategy development process and serves as a comprehensive guide for overhauling an organization’s marketing strategy.