Idris Mootee Libros

Understanding the creation and nourishment of great brands is critical to marketers. Any organization that provides a product or service needs to communicate its availability and benefits to its customers - a strong brand is the essential medium in this process. This book is an essential guide for every brand marketers in the 21st century. 60-Minute Brand Strategist provides a proven approach to guide brand strategy development and many of the tools and techniques introduced in this book has traditionally been regarded as secrets. These techniques are used by the world's most successful and valuable brands. The author brings the fundamental of brand strategy development to a higher level in an easy to understand and practical way. Powerful brand management is as vital to an entrepreneur or small business as it is to a large, multinational organization. A companion and resource for those involved in brand issues, 60-Minute Brand Strategist provides tools and frameworks that are readily applicable in a practical sense. In this revised edition, updated new cases and examples were added. As one reviewer puts it: This book not only gave readers a good conceptual overview of branding but went one step further in giving step-by-step details of how to do it.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

Markets are evolving rapidly, with industry boundaries blurring and customers becoming more sophisticated and demanding. This book addresses the resulting challenges by offering CEOs and senior executives relevant frameworks and strategic perspectives on marketing. It serves as a complement to MBA marketing courses, providing the latest insights in strategic marketing thinking. Rather than presenting superficial tricks, it equips readers with essential knowledge to apply advanced marketing techniques, such as strategic positioning, brand management, pricing strategies, marketing mix planning, and promoting customer adoption. The book also tackles the difficulties of launching innovative products and technologies, helping executives navigate uncertainties and understand consumer behavior and adoption patterns critical for commercial success. It acts as a shortcut to marketing mastery for those aiming for rapid advancement. Additionally, it benefits executives across various organizational functions, including engineering, finance, product development, and sales, by fostering a common marketing language and understanding. This greatly enhances the marketing strategy development process and serves as a comprehensive guide for overhauling an organization’s marketing strategy.