Agotado
Valoración del libro
Parámetros
- 223 páginas
- 8 horas de lectura
Más información sobre el libro
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
Compra de libros
Crossing the Chasm, Geoffrey A. Moore
- Idioma
- Publicado en
- 1991
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- Título
- Crossing the Chasm
- Subtítulo
- Marketing and Selling Technology Products to Mainstream Customers
- Idioma
- Inglés
- Autores
- Geoffrey A. Moore
- Editorial
- HarperCollins
- Publicado en
- 1991
- Formato
- Tapa dura
- Páginas
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Tecnología & Ingeniería, Autoayuda, Tecnología, Gestión & Recursos humanos, Liderazgo, Emprendimiento
- Calificación
- 4 de 5
- Descripción
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.