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Parámetros
- 158 páginas
- 6 horas de lectura
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Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.
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The Company and the Activist, Stuart Thomson
- Idioma
- Publicado en
- 2024
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- (Tapa dura)
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- Título
- The Company and the Activist
- Subtítulo
- Going Beyond PR
- Idioma
- Inglés
- Autores
- Stuart Thomson
- Editorial
- Taylor & Francis Ltd
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 158
- ISBN13
- 9781032444000
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Ciencia y Matemáticas, Temática ecológica, Ecología, Marketing y relaciones públicas
- Descripción
- Focusing on the emergence of a new type of activist, the book delves into the significant impact these groups have on business reputations and operations. It emphasizes the importance of understanding these communities and their motivations, urging business leaders to recognize their influence. Practical strategies are provided for navigating the evolving landscape, highlighting the need for proactive engagement and adaptation to maintain organizational integrity and success.