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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
Compra de libros
Marketing Planning & Strategy, John Dawes
- Idioma
- Publicado en
- 2021
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- (Tapa blanda)
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- Título
- Marketing Planning & Strategy
- Subtítulo
- A Practical Introduction
- Idioma
- Inglés
- Autores
- John Dawes
- Editorial
- SAGE Publishing Ltd
- Publicado en
- 2021
- Formato
- Tapa blanda
- Páginas
- 296
- ISBN13
- 9781529760132
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4 de 5
- Descripción
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.