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Parámetros
- 256 páginas
- 9 horas de lectura
Más información sobre el libro
Effective market research relies on interpreting market developments to benefit one's company, as staying ahead is crucial for success. This book guides students and practitioners in utilizing panel data for market and product analyses across various industries, including retail, consumer, media, pharmaceutical, and agriculture. It emphasizes the importance of leveraging panel insights to enhance strategic decision-making and maintain competitive advantage in rapidly evolving markets.
Compra de libros
Market Research with Panels, Martin Günther, Ulrich Vossebein, Raimund Wildner
- Idioma
- Publicado en
- 2022
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- (Tapa dura)
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- Título
- Market Research with Panels
- Subtítulo
- Types, Surveys, Analysis, and Applications
- Idioma
- Inglés
- Editorial
- Springer Fachmedien Wiesbaden
- Publicado en
- 2022
- Formato
- Tapa dura
- Páginas
- 256
- ISBN13
- 9783658376499
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Ciencia y Matemáticas, Matemáticas
- Descripción
- Effective market research relies on interpreting market developments to benefit one's company, as staying ahead is crucial for success. This book guides students and practitioners in utilizing panel data for market and product analyses across various industries, including retail, consumer, media, pharmaceutical, and agriculture. It emphasizes the importance of leveraging panel insights to enhance strategic decision-making and maintain competitive advantage in rapidly evolving markets.