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Parámetros
- 360 páginas
- 13 horas de lectura
Más información sobre el libro
Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.
Compra de libros
The Evolutionary Bases of Consumption, Gad Saad
- Idioma
- Publicado en
- 2007
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- Título
- The Evolutionary Bases of Consumption
- Idioma
- Inglés
- Autores
- Gad Saad
- Editorial
- Taylor & Francis
- Publicado en
- 2007
- Formato
- Tapa dura
- Páginas
- 360
- ISBN13
- 9780805851496
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Temas psicológicos, Ciencia, Evolución
- Calificación
- 3,95 de 5
- Descripción
- Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.