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- 156 páginas
- 6 horas de lectura
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Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.
Compra de libros
The Marketing Plan Handbook, 6th Edition, Alexander Chernev
- Idioma
- Publicado en
- 2020
- Encuadernación
- (Tapa dura)
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- Título
- The Marketing Plan Handbook, 6th Edition
- Idioma
- Inglés
- Autores
- Alexander Chernev
- Editorial
- Cerebellum Press
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 156
- ISBN13
- 9781936572687
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4,5 de 5
- Descripción
- Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.