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Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.
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Strategic Marketing Management - The Framework, 10th Edition, Alexander Chernev
- Idioma
- Publicado en
- 2019
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- (Tapa dura)
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- Título
- Strategic Marketing Management - The Framework, 10th Edition
- Idioma
- Inglés
- Autores
- Alexander Chernev
- Editorial
- Cerebellum Press
- Publicado en
- 2019
- Formato
- Tapa dura
- Páginas
- 320
- ISBN13
- 9781936572748
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- Focusing on the fundamentals of marketing strategy, this book provides a systematic approach to marketing management through a value-based framework. It emphasizes marketing as a value-creation process essential to business success. Alongside theoretical insights, it equips managers with practical tools to apply these concepts to real-world business challenges and market opportunities, making it a comprehensive resource for effective marketing strategy development.