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This comprehensive guide offers essential insights for planning public relations and event campaigns of any scale. Readers will find clear explanations of techniques for designing, executing, and evaluating their campaigns, making it a valuable resource for both beginners and seasoned professionals. The book emphasizes practical strategies to ensure successful outcomes in various PR and event contexts.
Compra de libros
Planning and Managing Public Relations Campaigns, Anne Gregory
- Idioma
- Publicado en
- 2020
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- (Tapa blanda)
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- Título
- Planning and Managing Public Relations Campaigns
- Subtítulo
- A Strategic Approach
- Idioma
- Inglés
- Autores
- Anne Gregory
- Editorial
- Kogan Page
- Publicado en
- 2020
- Formato
- Tapa blanda
- Páginas
- 352
- ISBN13
- 9781789663204
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 5 de 5
- Descripción
- This comprehensive guide offers essential insights for planning public relations and event campaigns of any scale. Readers will find clear explanations of techniques for designing, executing, and evaluating their campaigns, making it a valuable resource for both beginners and seasoned professionals. The book emphasizes practical strategies to ensure successful outcomes in various PR and event contexts.