Más información sobre el libro
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.- Sales & Marketing: How to promote and move products and services to Chinese consumers.
Compra de libros
Doing Business in China, Ted Plafker
- Idioma
- Publicado en
- 2007
- product-detail.submit-box.info.binding
- (Tapa dura)
Métodos de pago
Nos falta tu reseña aquí
- Título
- Doing Business in China
- Idioma
- Inglés
- Autores
- Ted Plafker
- Editorial
- Business Plus
- Publicado en
- 2007
- Formato
- Tapa dura
- Páginas
- 292
- ISBN10
- 0446578967
- ISBN13
- 9780446578967
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, China
- Calificación
- 3,2 de 5
- Descripción
- It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.- Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.- Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more.- Sales & Marketing: How to promote and move products and services to Chinese consumers.