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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
Compra de libros
Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Idioma
- Publicado en
- 2008
- Encuadernación
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 1,39 €
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- Título
- Groundswell : winning in a world transformed by social technologies
- Idioma
- Inglés
- Autores
- Charlene Li, Josh Bernoff
- Editorial
- Harvard Business Review Press
- Publicado en
- 2008
- Formato
- Tapa dura
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Serie
- Categorías
- Etiquetas
- Comercio, Tecnología, Internet
- Título original
- Groundswell
- Calificación
- 3,75 de 5
- Descripción
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers