EMPOWER TO ENSLAVE

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The book explores the shifting landscape of consumer behavior in a fast-paced world where demand is unpredictable and competition is fierce. It highlights how emerging megatrends reveal a transformation in consumer needs and desires, leading to a constant craving for new products that cater to individual preferences. This dynamic creates a sense of empowerment and pride among consumers, yet also raises concerns about potential consumer enslavement due to the relentless pursuit of tailored goods and services.