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New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition, C. Merle Charles Merle Crawford, C. Anthony Di Benedetto
- Idioma
- Publicado en
- 2005
- Encuadernación
- (Tapa dura)
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- Título
- Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition
- Idioma
- Inglés
- Editorial
- McGraw-Hill/Irwin
- Publicado en
- 2005
- Formato
- Tapa dura
- Páginas
- 560
- ISBN10
- 0072961449
- ISBN13
- 9780072961447
- Serie
- Categorías
- Etiquetas
- Comercio
- Descripción
- New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.