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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Compra de libros
A Technique for Producing Ideas, James Young
- Idioma
- Publicado en
- 2003
- Encuadernación
- (Tapa blanda)
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- Título
- A Technique for Producing Ideas
- Idioma
- Inglés
- Autores
- James Young
- Editorial
- McGraw-Hill
- Publicado en
- 2003
- Formato
- Tapa blanda
- Páginas
- 64
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Serie
- Etiquetas
- Comercio, Temas psicológicos, Escritura, Productividad
- Calificación
- 4,05 de 5
- Descripción
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.