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Analysis for Marketing Planning - Sixth Edition
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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
Publicación
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Analysis for Marketing Planning - Sixth Edition, Donald R. Lehmann, Russell S. Winer
- Idioma
- Publicado en
- 2004
- Encuadernación
- (Tapa blanda)
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- Título
- Analysis for Marketing Planning - Sixth Edition
- Idioma
- Inglés
- Autores
- Donald R. Lehmann, Russell S. Winer
- Editorial
- McGraw-Hill/Irwin
- Publicado en
- 2004
- Formato
- Tapa blanda
- Páginas
- 256
- ISBN10
- 0072865962
- ISBN13
- 9780072865967
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Descripción
- Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.