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"Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.
Publicación
Compra de libros
Marketing Communications, Chris Fill
- Idioma
- Publicado en
- 2007
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,19 €
Métodos de pago
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- Título
- Marketing Communications
- Subtítulo
- Engagements, Strategies and Practice
- Idioma
- Inglés
- Autores
- Chris Fill
- Editorial
- Financial Times/Prentice Hall
- Publicado en
- 2007
- Formato
- Tapa blanda
- Páginas
- 911
- ISBN10
- 0273714163
- ISBN13
- 9780273714163
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Calificación
- 3,8 de 5
- Descripción
- "Geared toward students studying Marketing or Business Studies at the undergraduate level and post-graduate students on marketing-related programmes, this book is essential reading for participants in the Chartered Institute of Marketing (CIM) Diploma module on Marketing Communications." "Unlike many other texts on the subject that just describe how-to-do marketing, Marketing Communications: engagement, strategies and practice, Fourth Edition, provides the 'why' behind marketing communications with a variety of perspectives."--BOOK JACKET.