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The ultimate insider's guide to the information economy, this work presents a powerful vision of the technology revolution. From his perspective as CEO of a leading software company, Jeff Papows provides a unique look into the future of business, society, and culture in a networked world. He posits that information technology (IT) has infiltrated every aspect of business, transforming systems, empowering teams, and redefining fundamental concepts like “customer,” “market,” and “industry.” As organizations adapt to a borderless, 24-hour environment, Papows anticipates the emergence of the “market-facing enterprise,” where technology enhances and defines all relationships and functions, shifting the focus from internal operations to a broader network of suppliers, distributors, customers, and partners. Beyond traditional business boundaries, Papows draws on pioneering contributions from Lotus and examples from various industries, including insurance and aerospace, to examine the profound implications of the IT revolution. He provocatively addresses the challenges ahead, particularly as individuals, businesses, and governments confront issues such as privacy, encryption, common standards, and regulations. This exploration offers crucial insights into navigating the complexities of a rapidly evolving information economy.