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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, David Meerman Scott
- Idioma
- Publicado en
- 2015
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Muy Bueno
- Precio
- 2,79 €
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- Título
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Idioma
- Inglés
- Autores
- David Meerman Scott
- Editorial
- WILEY
- Publicado en
- 2015
- Formato
- Tapa blanda
- Páginas
- 458
- ISBN10
- 1119070481
- ISBN13
- 9781119070481
- Serie
- Etiquetas
- Comercio, Guías y Manuales, Comunicación
- Calificación
- 3,85 de 5
- Descripción
- Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.