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Research Methods for Business

A Skill- Building Approach

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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

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Research Methods for Business, Uma Sekaran, Roger Bougie

Idioma
Publicado en
2018
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Título
Research Methods for Business
Subtítulo
A Skill- Building Approach
Idioma
Inglés
Editorial
Wiley
Publicado en
2018
Formato
Tapa blanda
Páginas
448
ISBN10
8126571373
ISBN13
9788126571376
Serie
Calificación
3,95 de 5
Descripción
Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.