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Más información sobre el libro
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Compra de libros
Guerrilla Marketing for the Home-based Business, Jay Conrad Levinson, Seth Godin
- Idioma
- Publicado en
- 1995
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Guerrilla Marketing for the Home-based Business
- Idioma
- Inglés
- Autores
- Jay Conrad Levinson, Seth Godin
- Editorial
- Houghton Mifflin Harcourt
- Publicado en
- 1995
- Formato
- Tapa blanda
- ISBN10
- 0395742838
- ISBN13
- 9780395742839
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,45 de 5
- Descripción
- American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.