Un clásico del marketing cada vez más vigenteâØUn libro que se vuelve a poner a disposiciÃ3n de los lectoresEste es el libro que hizo famoso a Seth Godin y en el que se marca el cambio del paradigma del marketing, que debe pasar a ser del marketing de interrupciÃ3n, al marketing del permiso que es el que impera en Internet. Este libro que se publicÃ3 por primera vez en 1999 se ha vuelto cada vez más vigente y necesario para cualquiera que se dedique a temas de marketing y comunicaciÃ3n.
Seth Godin explora cómo el marketing ha cambiado en un mundo saturado de opciones. Propone que para destacar, los productos deben ser extraordinarios, simbolizados por la "vaca púrpura". Ofrece una nueva perspectiva para transformar enfoques de mercado y hacer que los productos sean únicos y relevantes.
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.
"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Jacket
Exploring 30 key virtues that have driven success in business, this book provides insights from a leader recognized as Boss of the Year in 1994. It highlights the principles that have inspired countless leaders, offering practical guidance and inspiration for those looking to enhance their leadership skills and foster a positive business environment.
