Agotado
Parámetros
- 180 páginas
- 7 horas de lectura
Más información sobre el libro
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
Compra de libros
Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Idioma
- Publicado en
- 1999
- product-detail.submit-box.info.binding
- (Tapa blanda)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Título
- Cases in Consumer Behaviour
- Idioma
- Inglés
- Autores
- Gerrit Antonides, W. Fred van Raaij
- Editorial
- John Wiley & Sons
- Publicado en
- 1999
- Formato
- Tapa blanda
- Páginas
- 180
- ISBN10
- 0471987816
- ISBN13
- 9780471987819
- Serie
- Calificación
- 4 de 5
- Descripción
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.