Agotado
The Network Is Your Customer
Five Strategies to Thrive in a Digital Age
Autores
Valoración del libro
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Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Publicación
Compra de libros
The Network Is Your Customer, David L. Rogers
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa blanda)
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- Título
- The Network Is Your Customer
- Subtítulo
- Five Strategies to Thrive in a Digital Age
- Idioma
- Inglés
- Autores
- David L. Rogers
- Editorial
- Yale University Press
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 336
- ISBN10
- 0300188293
- ISBN13
- 9780300188295
- Serie
- Categorías
- Etiquetas
- Comercio
- Calificación
- 4,05 de 5
- Descripción
- Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.