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Parámetros
- 600 páginas
- 21 horas de lectura
Más información sobre el libro
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
Compra de libros
Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Idioma
- Publicado en
- 2021
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Essentials of Health Care Marketing - Fifth Edition
- Idioma
- Inglés
- Autores
- Eric N. Berkowitz
- Editorial
- Jones & Bartlett Publishers
- Publicado en
- 2021
- Formato
- Tapa blanda
- Páginas
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Serie
- Calificación
- 5 de 5
- Descripción
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--