Marketing
- 791 páginas
- 28 horas de lectura
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
Eric N. Berkowitz Libros
El Dr. Eric N. Berkowitz es un distinguido académico cuya erudición profundiza en el intrincado mundo del marketing. Su extensa carrera de investigación y docencia ha dado forma a la comprensión de los principios y prácticas de marketing, ofreciendo valiosas perspectivas para estudiantes y profesionales por igual. A través de sus contribuciones académicas, Berkowitz ha cimentado su legado como una figura significativa en el campo de la educación en marketing.
Essentials of Health Care Marketing - Fifth Edition
- 600 páginas
- 21 horas de lectura
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
