Dare to Be Different

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One of the UK's leading entrepreneurs, and a member of the Million Dollar Round Table, explains the basis for his success. Anyone can run their own business; all it needs is confidence, courage, common sense, a sound knowledge of the product market - and a willingness to be different from the rest. This book describes the way in which Sandro Forte distinguished himself from the pack in the cut-throat world of financial services - including practical tips on how to acquire high-value clients, and how to retain them once they're on the hook..."Dare to Be Different" is packed with invaluable advice for anyone wanting to start their own business.