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Marketing Concepts That Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
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Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.
Compra de libros
Marketing Concepts That Win!, Martha Guidry
- Idioma
- Publicado en
- 2011
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Marketing Concepts That Win!
- Subtítulo
- Save Time, Money and Work by Crafting Concepts Right the First Time
- Idioma
- Inglés
- Autores
- Martha Guidry
- Editorial
- Live Oak Book Company
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 194
- ISBN10
- 1936909146
- ISBN13
- 9781936909148
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,35 de 5
- Descripción
- Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.