Marketing Concepts That Win!
Save Time, Money and Work by Crafting Concepts Right the First Time
- 194 páginas
- 7 horas de lectura
Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.
