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The Case for B2B Branding

Pulling Away from the Business-to-Business Pack

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  • 228 páginas
  • 8 horas de lectura

Más información sobre el libro

The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.

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The Case for B2B Branding, Bob Lamons

Idioma
Publicado en
2005
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(Tapa dura),
Estado del libro
Bueno
Precio
9,20 €

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