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The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
Compra de libros
The Case for B2B Branding, Bob Lamons
- Idioma
- Publicado en
- 2005
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- Título
- The Case for B2B Branding
- Subtítulo
- Pulling Away from the Business-to-Business Pack
- Idioma
- Inglés
- Autores
- Bob Lamons
- Editorial
- South-Western Educational Pub
- Publicado en
- 2005
- Formato
- Tapa dura
- Páginas
- 228
- ISBN10
- 0324398654
- ISBN13
- 9780324398656
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, EE.UU., Marketing & Ventas
- Calificación
- 3,8 de 5
- Descripción
- The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.