The Case for B2B Branding
Pulling Away from the Business-to-Business Pack
- 228 páginas
- 8 horas de lectura
The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page.
