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Understanding & Designing Marketing Research

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Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.

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Understanding & Designing Marketing Research, John R. Webb

Idioma
Publicado en
1992,
Estado del libro
Bueno
Precio
5,19 €

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Título
Understanding & Designing Marketing Research
Idioma
Inglés
Editorial
Dryden Press
Publicado en
1992
Páginas
236
ISBN10
0030990130
ISBN13
9780030990137
Serie
Descripción
Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.