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Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.
Publicación
Compra de libros
Understanding & Designing Marketing Research, John R. Webb
- Idioma
- Publicado en
- 1992
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 1,99 €
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- Título
- Understanding & Designing Marketing Research
- Idioma
- Inglés
- Autores
- John R. Webb
- Editorial
- Dryden Press
- Publicado en
- 1992
- Formato
- Tapa blanda
- Páginas
- 236
- ISBN10
- 0030990130
- ISBN13
- 9780030990137
- Serie
- Etiquetas
- Comercio, Tecnología, Investigación
- Calificación
- 4 de 5
- Descripción
- Looks at the varied and sometimes complicated array of techniques known collectively as marketing research. This book introduces marketing research to readers who seek a clear and concise exposition of the topic so that they can interpret, commission, and use research in business.