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Consumer Behavior

Buying, Having, and Being - Ninth Edition, Global Edition

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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Compra de libros

Consumer Behavior, Michael R. Solomon

Idioma
Publicado en
2011
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(Tapa blanda),
Estado del libro
Dañado
Precio
11,37 €

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