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Parámetros
- 632 páginas
- 23 horas de lectura
Más información sobre el libro
International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.
Compra de libros
International Business, Svetla Marinova, Ilkka A. Ronkainen, Michael Czinkota, Michael H. Moffett
- Idioma
- Publicado en
- 2009
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 6,49 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- International Business
- Idioma
- Inglés
- Editorial
- WILEY
- Publicado en
- 2009
- Formato
- Tapa blanda
- Páginas
- 632
- ISBN10
- 0470510293
- ISBN13
- 9780470510292
- Serie
- Etiquetas
- Descripción
- International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.