7 Steps to Leading a Gender Balanced Business

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The proven rewards of a gender-balanced business are clear, with numerous studies highlighting the positive impact on the bottom line. While some companies have successfully harnessed the potential of today's female consumers and talent, many still face an outdated gender imbalance across all levels and functions. Avivah Wittenberg-Cox addresses this issue with practical insights aimed at making gender balance a sustainable reality. As CEO of the consultancy 20-first, she has collaborated with major firms to demonstrate the benefits of balance. In this HBR Single ebook, she outlines actionable steps for companies to effect real change. Moving beyond ineffective mentoring and networking initiatives, Wittenberg-Cox emphasizes that achieving gender balance is a crucial management and leadership skill for the twenty-first century. Leaders must recognize the significant economic advantages of engaging the female population, both as customers and as talent, and develop the competencies to navigate gender dynamics. It’s essential for businesses to leverage the entire talent pool and connect with all market segments—male and female alike. Wittenberg-Cox explains why gender balance is imperative now and provides a roadmap for achieving it.