Parámetros
- 605 páginas
- 22 horas de lectura
Más información sobre el libro
Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management studentThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.
Compra de libros
Marketing Management, Global Edition, Alexander Chernev, Philip Kotler, Kevin Lane Keller
- Idioma
- Publicado en
- 2021
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Marketing Management, Global Edition
- Idioma
- Inglés
- Editorial
- Pearson
- Publicado en
- 2021
- Formato
- Tapa blanda
- Páginas
- 605
- ISBN10
- 1292404817
- ISBN13
- 9781292404813
- Serie
- Descripción
- Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management studentThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.