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Parámetros
- 570 páginas
- 20 horas de lectura
Más información sobre el libro
Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.
Compra de libros
Foundations of Retailing, Joseph Barry Mason, Morris L Mayer, Hazel F. Ezell
- Idioma
- Publicado en
- 1984
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 2,10 €
Métodos de pago
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- Título
- Foundations of Retailing
- Subtítulo
- Second Edition
- Idioma
- Inglés
- Editorial
- Business Publications Inc.
- Publicado en
- 1984
- Formato
- Tapa dura
- Páginas
- 570
- ISBN10
- 0256029423
- ISBN13
- 9780256029420
- Serie
- Etiquetas
- Descripción
- Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.