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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
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Content Analysis, Klaus H. Krippendorff
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa blanda)
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- Título
- Content Analysis
- Subtítulo
- An Introduction to Its Methodology
- Idioma
- Inglés
- Autores
- Klaus H. Krippendorff
- Editorial
- SAGE Publications, Inc
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 456
- ISBN10
- 1412983150
- ISBN13
- 9781412983150
- Serie
- Etiquetas
- Guías y Manuales, EE.UU., Lingüística, Investigación, Metodología, Semántica
- Descripción
- Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.