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Strategic Management And Competitive Advantage

Concepts And Cases, Third Edition, International Edition

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  • 656 páginas
  • 23 horas de lectura

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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

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Strategic Management And Competitive Advantage, Jay B. Barney, William S. Hesterly

Idioma
Publicado en
2010
Encuadernación
(Tapa blanda)
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Título
Strategic Management And Competitive Advantage
Subtítulo
Concepts And Cases, Third Edition, International Edition
Idioma
Inglés
Editorial
Pearson
Publicado en
2010
Formato
Tapa blanda
Páginas
656
ISBN10
0137042876
ISBN13
9780137042876
Serie
Etiquetas
Comercio
Descripción
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.