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To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
Compra de libros
The New Marketing Manifesto, John Grant, Igor Grant
- Idioma
- Publicado en
- 1999
- Encuadernación
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 7,39 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- The New Marketing Manifesto
- Idioma
- Inglés
- Autores
- John Grant, Igor Grant
- Editorial
- Orion Business
- Publicado en
- 1999
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 0752821067
- ISBN13
- 9780752821061
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Descripción
- To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.