Commonsense Direct Marketing
Fully Revised Third Edition
Autores
Más información sobre el libro
As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.
Compra de libros
Commonsense Direct Marketing, Drayton Bird
- Idioma
- Publicado en
- 1993
- Encuadernación
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 8,59 €
Métodos de pago
Nadie lo ha calificado todavía.
- Título
- Commonsense Direct Marketing
- Subtítulo
- Fully Revised Third Edition
- Idioma
- Inglés
- Autores
- Drayton Bird
- Editorial
- Kogan Page
- Publicado en
- 1993
- Formato
- Tapa dura
- Páginas
- 352
- ISBN10
- 0749409967
- ISBN13
- 9780749409968
- Serie
- Categorías
- Etiquetas
- Comercio, Comunicación, Marketing y relaciones públicas
- Descripción
- As direct marketing activities are now allocated a higher marketing budget than ever before, due to the opening up of technologies in this area, it is more important that this medium is understood.To plan and execute a dynamic and ongoing campaign, and to successfully deploy the new technology now at our disposal, any marketer need look no further than Drayton Bird's latest edition. In his lively style, Bird shows the reader how to plan clearly, reach the right audience and turn ideas into brilliant campaigns. This book provides information which guarantees results and the opportunity to learn the success secrets of one of the world's most respected direct marketing gurus.