Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Focusing on the intersection of communication and sports, this book explores sports media, rhetoric, culture, and organizational dynamics. It offers students a comprehensive overview of various topics within the field, enhancing their understanding of how communication shapes the sports landscape. Through diverse examples, it examines the influence of media and cultural narratives on sports organizations and audiences.
Offering a groundbreaking perspective, this academic text delves into the behind-the-scenes workings of TV sports media. It features insightful interviews with key US broadcasters, producers, and sports media professionals, providing a unique look at their roles and contributions. This scholarly examination aims to enhance the understanding of sports media's impact and evolution, making it an essential resource for students and researchers in the field.
Focusing on core topics in sport communication, this resource delves into humanistic, organizational, relational, and mediated approaches. It serves as a foundational text for students and scholars, capturing the recent surge of research and growing interest in the field. By addressing critical issues, it aims to enhance understanding and foster academic exploration within sport communication.