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Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.
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The Rise and Fall of Mass Communication, William L. Benoit, Andrew C. Billings
- Idioma
- Publicado en
- 2020
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- Título
- The Rise and Fall of Mass Communication
- Idioma
- Inglés
- Autores
- William L. Benoit, Andrew C. Billings
- Editorial
- Peter Lang
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 184
- ISBN13
- 9781433164262
- Serie
- Calificación
- 3,35 de 5
- Descripción
- Focusing on a new media balkanization theory, Benoit and Billings analyze the implications of a diverse media landscape. They emphasize the need to reevaluate mass communication theories and applications in a time where choices are abundant, highlighting the complexities and nuances of contemporary media consumption without taking a definitive stance for or against it.