--- Libros

Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

Al día siguiente de la muerte de su padre, Jim Hawkins descubre casualmente un extraño mapa en el baúl de un viejo pirata que ha muerto en su posada. El mapa será el responsable de una emocionante expedición a una isla desconocida en busca del mítico tesoro del capitán Flint. Pero la aventura será también una especie de «viaje de iniciación» para Jim, que de huérfano desvalido pasará a convertirse en adulto, obligado a tomar decisiones por la fuerza de la adversidad y el deseo del triunfo. Una novela admirablemente construida, tanto por el propio interés de la intriga como por el carácter de sus vigorosos personajes y el lenguaje inconfundible de los mismos.

Somewhere in the night, a raven caws, an author's pen scratches, and thunder claps. The author wants to write nonfiction: stories about frail women in white nightgowns, mysterious bumps in the night, and the undead rising to collect old debts. But he keeps getting interrupted by the everyday annoyances of talking ravens, duels to the death, and his sinister butler

Presents a retelling of the tale about the young girl who escapes her wicked stepmother with the help of seven dwarfs.