Albert Bensoussan Orden de los libros

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

"Muchos anos despues, frente al peloton de fusilamiento, el coronel Aureliano Buendia habria de recordar aquella tarde remota en que su padre lo llevo a conocer el hielo. Con estas palabras empieza esta novela ya mitica en los anales de la historia de la literatura universal, y con ellas se desencadenaba una de las aventuras literarias mas fascinantes de nuestro siglo."

Meticuloso y sabio observador, y maestro del arte de narrar, Mario Vargas Llosa arrastra a una seductora ceremonia a sus lectores, que pronto quedan prendidos en la red sutil de perversidad que, poco a poco, va trastocando a la armonía y la felicidad extraordinarias que unen a tres personajes: la sensual doña Lucrecia, la madrastra; Don Rigoberto, el padre, solitario practicante de rituales higiénicos y fantaseador amante de su amada esposa; y el inquietante hijo de Don Rigoberto, Fonchito, cuya angelical presencia y anhelante mirada parecen corromperlo todo.

Le corps d'un jeune homme affreusement mutilé, accroché à un arbre, a été découvert par un jeune chevrier. L'enquête conduit le lieutenant Silva et le sergent Lituma dans l'univers préservé d'une base militaire dirigée par le colonel Mindreau, et dans le labyrinthe de la petite ville de Talara organisée autour de la gargote de Doña Adriana. D'un côté, le monde secret de l'armée, de l'autre toute une population haute en couleur, pitoyable, mesquine, truculente. Qui, dans tout cela, a tué Palomino Molero ? Au suspense sans faille d'un véritable roman policier, Mario Vargas Llosa greffe une rigoureuse analyse des problèmes sociaux du Pérou et une dénonciation ironique, implicite, des mécanismes du pouvoir.