John A. Pearce II Orden de los libros (cronológico)

This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic "ecosystems," global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing executives getting ready to assume executive responsibilities.

This sixth edition of the text includes updated coverage of topics such as the global economy, entrepeneurship, ethics, restructuring, continuous improvement, integrated operations, manufacturing and virtual organizations

Featuring over 30 cases based on length, firm size, and industry, this casebook provides an option for instructors to organize materials around industries, businesses, or businesses within industries. Some of the cases deal with multinational firms, operating inside and beyond the borders of the United States.