Larry Weber es una voz líder en la convergencia de tecnología y comunicaciones, especializado en estrategia de marketing y construcción de comunidades. Con una amplia experiencia en relaciones públicas y marketing digital, guía a marcas globales y empresas emergentes en el aprovechamiento de las redes sociales para mejorar su reputación, forjar alianzas e impulsar la demanda. Su trabajo se centra en enfoques innovadores para construir comunidades digitales y crear modelos de negocio sostenibles en un panorama en línea en rápida evolución. A través de sus libros y conferencias, comparte ideas sobre el futuro del marketing y las habilidades esenciales para la era digital.
The first edition of Marketing to the Social Web has become one of the strongest titles in the market place on the hot topic of social media. Three new chapters, and additional updates to this second edition will enable the book to stay relevant and compete with the growing number of business books on social media and marketing.
Praise for Marketing to the Social Web highlights the essential insights for navigating the digital transformation impacting businesses today. Mark Fuller emphasizes the need for CEOs to understand this shift to maximize opportunities. George F. Colony points out that consumers are gaining power through technology, and the book outlines how institutions can thrive by adapting to the new rules of engagement. David Kenny appreciates the practical recommendations for brand builders to manage social interactions effectively, moving beyond mere contemplation of social networks. Jeff Taylor notes the shift in influence, where customer voices resonate louder than brand messages. Steve Harris describes the book as a valuable roadmap for understanding the new customer information highway, empowering readers to compete in the evolving marketplace. Nicholas Negroponte highlights the importance of adapting to the fluid boundaries created by the Web, encouraging a shift from being passive to actively engaging in this dynamic environment. Overall, the book serves as a crucial guide for businesses seeking to succeed in a rapidly changing digital landscape.
Leverage technology to propel humankind toward a better future A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today’s thorniest and most pressing problems like climate change and world hunger. The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C Suite to deliver on this mission, how to market it, as well as measure outcomes. The author also discusses the latest technology breakthroughs delivering positive world outcomes, such as: Extending a surgeon’s “eyes and hands” via robotics surgical systems to improve patient outcomes Computer vision tech that enables farmers to maximize crops to feed our burgeoning population AI/robotics that identify and fight wildfires Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world.