Marketing to the social web : how digital customer build your business

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Praise for Marketing to the Social Web highlights the essential insights for navigating the digital transformation impacting businesses today. Mark Fuller emphasizes the need for CEOs to understand this shift to maximize opportunities. George F. Colony points out that consumers are gaining power through technology, and the book outlines how institutions can thrive by adapting to the new rules of engagement. David Kenny appreciates the practical recommendations for brand builders to manage social interactions effectively, moving beyond mere contemplation of social networks. Jeff Taylor notes the shift in influence, where customer voices resonate louder than brand messages. Steve Harris describes the book as a valuable roadmap for understanding the new customer information highway, empowering readers to compete in the evolving marketplace. Nicholas Negroponte highlights the importance of adapting to the fluid boundaries created by the Web, encouraging a shift from being passive to actively engaging in this dynamic environment. Overall, the book serves as a crucial guide for businesses seeking to succeed in a rapidly changing digital landscape.